Craft the Perfect Pet Influencer Media Kit with this Guide
If you’re serious about getting pet brands to notice your dog’s Instagram or Tik Tok, a pet influencer media kit is a must. A media kit is the “social media resume” you will send to companies you want to collab/partner with.
Keep in mind, this will most likely be the brand’s first impression of you and your pup, so you want to make sure you have everything you need to make your brand memorable.
The Elements of a Good Petfluencer Media Kit
- High-Quality Image of Your Pet: A professional and eye-catching photo of your pet. Your picture needs to be high-quality and show your brand aesthetic.
- Pet’s Name and Branding: Clearly state your pet’s name/company name and any specific branding you use (colors, fonts, logos).
Introduction
- Brief Bio: Your “about” section will include a short introduction about your pet, including their personality, quirks, and unique traits. Talk about what you focus on (dog mom lifestyle content).
- Mission Statement: What your pet’s brand stands for and its goals (Example- Our mission is to create highly relatable dog content that brings a smile to your face).
Audience Demographics
- Engagement Statistics: This is probably the most important section of your media kit. Brands will want to know why they should work with YOU. Showcase your social media followers, likes, comments, and engagement stats.
- Target Audience: Describe the demographics of your followers (age, location, interests).
Social Media Platforms
- Platform Overview: List all the social media platforms where your pet is active.
- Following and Engagement: Include the number of followers and engagement rates for each platform.
Content Examples
- Posts and Campaigns: Share examples of your best-performing posts and any successful campaigns you’ve worked on. If you’re a new and don’t have any previous campaigns, that is totally fine. Include any pictures of your pets with products you love instead.
- Visual Content: Include all high-quality images.
Partnership Opportunities
- Previous Partnerships: Highlight any past collaborations with brands and their outcomes. If you don’t have any, leave this section off and include more lifestyle photos of your pup.
Contact Information
- Email Address: Provide a professional email address for business inquiries.
- Social Media Links: Include links to your pet’s social media profiles.
Rate Sheet
- Services: Describe the different ways brands can partner with you (sponsored posts, product reviews, giveaways, etc.).
- Rates: Include what you charge for each service. If you are lost on what to charge, check out this pricing calculator to get you started. You can also see what other pet influencers are charging brands.
- My suggestion is to include your rates on a separate sheet. Some dogfluencers prefer to send their rates once the brand asks what they charge for a specific post (reels, feed post, story post, etc.)
Pet Influencer Media Kit Conclusion
A great pet influencer media kit makes your pet stand out in a crowded field. It’s a key tool for growth and partnerships. I hope this guide was helpful in writing a good media kit. Remember to keep pitching, don’t give up, and keep your kit updated to stay ahead.
